Branding photographer — images that make your brand recognisable

You recognise stock photos. You recognise forced “team high-five” shots too. What you don’t recognise — and what therefore works — is an image that feels authentic, as if it really was made in that place, with those people, on that day. That’s brand photography. Not stylistic fluff, but visual evidence of who you are and how you work.

What I mean by brand photography

Not: 30 styled images where everyone smiles perfectly in a minimalist white office that isn’t yours.

But: a set of photos showing your product or service in action, at your workplace, with your people — the way a good friend with a camera would do it. Documentary, but deliberately framed.

How I work

Pre-shoot conversation (30-60 min). We discuss what your brand actually is — not just what you sell, but what it feels like to work with you. Which words do you use? Which images would you never use? Who is your audience? From that I build a visual mood board.

Shoot day(s). Depending on scope, 4 hours to 2 days. I document:

• Workplace + surroundings — atmosphere, details, the brand’s ‘home’
• People at work — focused moments, no team-photo-in-a-line
• Product / service in action — not just the thing, but the use of it
• Customer interaction (where relevant) — service moments, conversations, delivery

Editing + selection. Between 50-150 edited images in JPG, organised by category (people / workplace / product / details). Within 7-10 working days.

What you get

• 50-150 edited photos, categorised by use case
• Web and print resolution
• Full brand licence — use on your site, social, advertising, print, annual report
• A number of B&W variants for editorial use
• Hi-res delivery: everything in a private online gallery

Who it works for

Great for:

• Entrepreneurs with a personal brand (coaches, consultants, makers, speakers)
• Small teams wanting to rise above the stock-photo look
• Companies in a visual rebrand — new site, new identity, photos that grow with them
• Service businesses wanting to show the intangible (legal, finance, creative agencies)

Less suitable for: products-only e-commerce shoots (there are product photographers for that), or classic catwalk/lookbook shoots (a different field).

Frequently asked questions

What if I don’t have a “photogenic team”? Everyone is photogenic when the photographer knows what to do. I photograph people in conversation or at work — no poses. Count on half your team saying “not me” at first and asking “can I get a copy?” by the end.

Will my own clients appear in the images? By arrangement. With explicit consent, asked beforehand. Anonymising or leaving them out is always possible.

How often per year should I do this? For most brands: a new shoot every 12-18 months. In between, a short 2-hour “refresh” is possible for specific campaigns.

What does it cost? Half day (4 hours, ~50 photos): from €650. Full day (~100 photos): from €1,200. Two-day setup (e.g. two locations or several clients in the images): on quote. Travel costs over 50 km by arrangement.

Do you provide content for my social strategy? Photos, yes — strategy, no. I’m happy to work with your social/content team to deliver the right images for the right channels.